infographic_header_3.jpg
Infographic Final-100.jpg

INFOGRAPHIC: PALETTE OF PRECISION

A scientific infographic targeted towards students and laypeople with an interest in the biological sciences. The purpose of the visualization was to provide a general overview of how colour change occurs in cephalopods, emphasizing the unique structure of their skin by providing visualizations at both the micro and macro scale.

Format

Print, magazine, webpage

Tools

Clip Studio Paint, Adobe Illustrator

Client

Jodie Jenkinson (Prof.), 2020

PROCESS WORK

LAYOUT DECISIONS

I decided early on to make the layout longer lengthwise to fit well with an ocean depths theme. I wanted the reader to be able to scroll down linearly and read the information in a specified order.

INFORMATION HIERARCHIES

I chose to use a zig-zag pattern to display the visual elements going down the page to guide the viewer's eyes in a more dynamic way than straight down. I also liked the negative space this pattern created. I made each section of the zig-zag smaller in size than the one before to imply the transition from general to specific knowledge. I aligned everything using a grid and decided on how big I wanted each element to be with boxes before sketching and rendering.

VISUALIZING ELEMENTS

I decided to do images for each major section of the page so it looked like it was split into threes. I rendered the giant cuttlefish and the octopus in the most detail, and gave the structural elements a schematic look. The middle three cuttlefish are also rendered realistically, because I wanted to show how their patterns look like in their natural environment. The zoomed in chromatophores were meant to resemble the pixel display of an RGB screen. I wanted to show how a slightly different arrangement can drastically alter the entire appearance.

I chose simplified vector icons to represent the major functions as I believed they were a good way of giving information at a glance without the need for reading the accompanying text.